Legal
Terms of Service
Last updated: July 2026
1. Acceptance
By accessing this website, you agree to these Terms of Service.
If you do not agree with any part of these Terms, please discontinue use of the website.
2. About Minerva
Minerva is a trading name operated by Elton Morais (sole trader), based in Portugal, providing strategic consulting in paid media, digital marketing, analytics and marketing technology.
The information published on this website is intended for general informational purposes only and should not be interpreted as professional advice tailored to your specific business.
3. Intellectual Property
Unless otherwise stated, all content on this website is owned by Minerva. This includes:
- Text
- Graphics
- Logos
- Branding
- Icons
- Website design
- Visual assets
- Articles
- Frameworks
- Methodologies
- Original research
You may not copy, reproduce, distribute or modify any content without prior written permission.
4. Website Use
You agree not to:
- Use the website unlawfully
- Attempt to gain unauthorised access
- Interfere with website security
- Introduce malicious software
- Misrepresent your identity
- Scrape or extract data without permission
5. No Professional Advice
Information available on this website is intended for educational and informational purposes.
Business decisions should never rely exclusively on information published on this website.
6. Third-Party Links
Our website may include links to external websites.
We are not responsible for their content, privacy practices or availability.
7. Limitation of Liability
To the maximum extent permitted by applicable law, Minerva shall not be liable for any direct, indirect, incidental or consequential damages arising from:
- Use of this website
- Temporary unavailability
- Errors or omissions
- Decisions made based on website content
- Third-party services
8. Availability
We strive to keep the website accurate and available at all times.
However, we do not guarantee uninterrupted access and may modify or suspend the website without prior notice.
9. Privacy
Your use of this website is also governed by our Privacy Policy.
10. Governing Law
These Terms shall be governed by the laws of Portugal and the applicable legislation of the European Union.
Any disputes shall be submitted to the competent Portuguese courts unless mandatory law provides otherwise.
11. Changes
We may update these Terms at any time.
The latest version will always be published on this website.