Privacy Policy

Welcome to Minerva.

Your privacy matters to us. We believe that transparency is the foundation of trust, which is why we want you to understand what information we collect, why we collect it, and how we protect it.

This Privacy Policy explains how Minerva processes personal data when you visit our website, contact us or interact with our services.

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and all applicable European privacy legislation.

Minerva is a trading name operated by Elton Morais (sole trader), based in Portugal, specialising in paid media strategy, analytics, marketing technology and business growth.

For any questions regarding this Privacy Policy or your personal data, you can contact us at:

Email: info@minervagency.com

Depending on how you interact with our website, we may collect:

Information you provide

• Name
• Company name
• Email address
• Monthly ad spend / budget
• Information submitted through our contact forms
• Any information you voluntarily include in your messages

Technical Information

When visiting our website we may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Session information
• Referral source
• Approximate location
• Cookie identifiers

We only process personal information when we have a legitimate reason to do so. This includes:

• Responding to enquiries
• Scheduling discovery calls
• Providing requested information
• Improving our website
• Measuring website performance
• Preventing fraud or abuse
• Complying with legal obligations

We never sell your personal information.

Under the GDPR, we rely on one or more of the following legal bases:

• Your consent
• Performance of a contract
• Legitimate interests
• Compliance with legal obligations

Our cookie banner lets you choose between three categories:

• Necessary — required for the contact form and spam prevention. Always on.
• Analytics — cookieless traffic and performance metrics via Vercel Analytics and Speed Insights. These do not set cookies or use persistent identifiers to track individuals; they are only enabled if you opt in.
• Marketing — not currently used. Reserved for future advertising or retargeting tools, should we introduce them.

You can change your choice at any time via the "Cookie preferences" link in the footer.

We use the following third-party providers to operate our business:

• Vercel — website hosting, analytics and speed insights
• Cloudflare (Turnstile) — bot and fraud prevention on our contact form; sees your IP address and device signals
• Resend — delivery of contact form notifications and replies

These providers only process information on our behalf and under appropriate contractual safeguards.

Some of our service providers may process information outside the European Economic Area.

Whenever this happens, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or equivalent legal mechanisms.

We only keep personal data for as long as necessary. Typically:

• Contact enquiries: up to 24 months
• Client information: during the contractual relationship and any legally required retention period
• Analytics data: according to the configuration of the analytics platform

Once no longer required, personal data is securely deleted or anonymised.

Under GDPR you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent at any time
• Lodge a complaint with your local supervisory authority

To exercise any of these rights, please contact: info@minervagency.com

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration or destruction. Although no online system can guarantee absolute security, protecting your information remains one of our highest priorities.

Our website is not intended for children under the age of 18.

We do not knowingly collect personal information from minors.

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

If you have questions regarding this Privacy Policy or how your information is processed, please contact:

Minerva

📧 info@minervagency.com